Test. Learn. Convert.

Splitlab runs experiments on your pages, shows statistically significant winners, and auto-promotes them.

Start free See a test
Variant B +23%
Checkout Conversion
Control
Var B
Var C
Significance: 99% Auto-promoted

Trusted by growth teams moving from

Optimizely
VWO
AB Tasty
Convert
GrowthBook
PostHog

Everything to build a high-velocity testing culture.

No code required for marketing, deep APIs for engineering.

Visual Editor

Change copy, swap images, or hide elements without asking engineering for a deploy.

Stats Engine

Sequential testing by default. Stop peeking errors and trust your data to make calls faster.

Auto-promote

When a variant hits 99% significance, Splitlab automatically routes 100% of traffic to the winner.

Audience Targeting

Target experiments by UTM parameters, device type, location, or custom user attributes.

12k+
Teams experimenting
4.8
Average rating
2.1M
Experiments run

"We replaced our legacy testing tool with Splitlab. The auto-promote feature alone found a 23% lift in our checkout flow in one week, with zero dev effort."

EC
Elise Carter
Head of Growth, Acme Corp

Simple, transparent pricing.

Start for free, scale when you win.

Monthly Annually 2 months free
Free
For individuals learning to experiment.
$0/mo
Get started
  • Up to 10,000 MTUs
  • Visual editor
  • 2 concurrent active tests
Most popular
Growth
For teams scaling their conversion rates.
$39/mo
Start 14-day trial
  • Up to 100,000 MTUs
  • Auto-promote winners
  • Unlimited active tests
  • Advanced targeting
Pro
For organizations with high traffic volume.
$119/mo
Start 14-day trial
  • Up to 1,000,000 MTUs
  • Custom roles & permissions
  • SSO / SAML
  • Dedicated success manager

Stop guessing. Start optimizing.

Join thousands of marketing teams growing faster with Splitlab.

Start free today
Start free